BASMA

About the Project

The project involved ongoing Shopify development and optimization work for Basama Beauty, a beauty and skincare brand. Working through a digital agency, I provided ongoing technical support and maintenance to help the client continuously improve their online store, launch new products, and enhance the customer shopping experience.

This engagement focused on supporting the store's growth through feature enhancements, merchandising updates, conversion-focused improvements, and ongoing bug fixes.

See Website Here: www.basmabeauty.com


Our Process

I worked as a Shopify developer as part of the agency team, providing ongoing development support and implementing new features as business needs evolved.

My responsibilities included:

  • Lead and managed ongoing Shopify theme updates and store enhancements

  • Adding and configuring new products, collections, and merchandising content

  • Troubleshooting and resolving front-end and Shopify-related issues

  • Implementing and optimizing upsell opportunities throughout the customer journey

  • Integrating and configuring Shopify applications, including Rebuy, to support personalized product recommendations and upsell experiences

  • Building and refining bundle experiences using custom templates and store functionality

  • Improving the user experience through continuous design and functionality updates

  • Supporting new feature rollouts and ensuring compatibility across devices and browsers

  • Maintaining overall store performance and stability

Deliverables

  • Ongoing Shopify development and maintenance

  • Product management support

  • Rebuy integration and upsell optimization

  • Custom bundle layouts and merchandising enhancements

  • Bug fixes and technical troubleshooting

  • Feature enhancements and storefront improvements

  • Theme updates and ongoing store maintenance

  • Mobile-responsive updates and user experience improvements

Results

  • Created additional upsell opportunities through the implementation and optimization of Rebuy-powered recommendations and bundle experiences

  • Supported the launch of new products and merchandising initiatives as the business expanded

  • Improved the customer shopping experience through ongoing feature enhancements and usability improvements

  • Resolved technical issues and bugs to maintain a reliable storefront experience

  • Helped the client continuously evolve their Shopify store without requiring a complete redesign or rebuild

  • Delivered ongoing technical support that enabled the brand to focus on growth while maintaining a polished and functional e-commerce experience

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